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Inle Lake Sustainable Tourism

Myanmar Ministry of Hotel & Tourism and PEM GmbH, with the funds supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmBH; are looking for a way to promote the tourism industry for Inle Lake region. 

 
 
 

Revealing the authentic wonders of Myanmar
မြန်မာနိုင်ငံ၏စစ်မှန်အံ့ဘွယ်သောအမှုထုတ်ဖော်

 
 
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The goal of this project is to promote tourism & local businesses in the Inle Lake area, Myanmar

Project Info
3 month
Graphic Design
GIZ GmbH

Skills
Graphic Design
Illustration
Research


Inle Lake, Shan State
အင်းလေးကန်, ရှမ်းပြည်နယ်

Myanmar Ministry of Hotel & Tourism and PEM GmbH, with the funds supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmBH; are looking for a way to promote the tourism industry for Inle Lake region. 

Tourism in Myanmar and especially in Shan State is accelerating fast. There is a pressing need for professional training on quality management and service quality in tourism. Shan State has been promoted mainly as a trekking and nature destination around Inle Lake Area. Interventions are needed to diversify the product base and I was chosen to join the team to contribute my skills as a designer to create a design solution in form of a tourism map that offer a wider range of options and activities within Shan State in order to secure and increase of tourism benefits not only for the local private sector but as well for local communities within this State.


The Problem

A tourism map is one of the essential item that support tourism. However in the current state, Inle Lake doesn't have a proper tourism map. The one used daily were taken straight out of geography books without any context for tourism.

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The solution proposed is to create a vibrant & colourful tourism map with destination icons that truly shows what Inle Lake has to offer and encourage tourists to stay longer in this region.

 
 
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The lady was so happy and even decided to hang the map on the wall to showcase it :)

The lady was so happy and even decided to hang the map on the wall to showcase it :)

 
 

Conclusion

The whole project was a very exciting journey, to capture the essence and transform these iconic places into pictorial icons are challenging. At the end, the tourism board decided to implement this tourism map of Inle Lake for their tourism campaign around the area.

Thank you | ကျေးဇူးတင်ပါတယ်