Tana Toraja is blessed with a huge potential as one of the tourism destination in Indonesia. Breathtaking nature, exotic yet captivating culture, nice & comfortable cold weather gives Toraja huge possibilities as a tourism destination.
But even though Toraja have these huge potentials, sadly the government and their tourism board still not ready to maintain and to tap up the huge potentials that Toraja have.
The lack of tourism campaign strategy & plans is one of the key problem that Toraja need to solve if they do want to step up the game.
A holistic communication design will be needed to rearrange the tourism campaign strategy.
Introducing Toraja : Hidden Wonders. A holistic communication design plan for Tana Toraja Tourism board.
The goal is to create & support sustainable communication plan for Tana Toraja tourism industry.